# Ad Block Reactor ## Send Ad Blocker events to Google Analytics A good way to learn if your anti-adblock messages are working is to track the adblock status in Google Analytics. This small bit of javascript will send change notifications to an already installed and enabled Google Universal Analytics. Add this code to your System - Ad Block Reactor plugin, in a new "Change Action" item. ``` document.addEventListener('ABREvent',function(e){

var label = Joomla.getOptions('plg_system_adblockreactor').lastreport===null?'detected':'changed';

var value = window.adblockreactor.vars.lastreport?'enabled':'disabled';

ga('send', 'event', 'adBlocker', label, value);

},false);

``` You should see something like this when you're done: ![javascript](https://cdn.richeyweb.com/images/articles/abr-analytics/Screenshot_from_20180427_003947.png) After your users have a chance to react to your requests to turn off their ad blockers, you should see some data like this in Google Analytics: ![analytics view](https://cdn.richeyweb.com/images/articles/abr-analytics/Screenshot_from_20180427_004328.png) - [ email ](mailto:?subject=Send+Ad+Blocker+events+to+Google+Analytics&body=https%3A%2F%2Fwww.richeyweb.com%2Fsoftware%2Fexamples%2Fad-block-reactor%2Fsend-ad-blocker-events-to-google-analytics) - [ facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.richeyweb.com%2Fsoftware%2Fexamples%2Fad-block-reactor%2Fsend-ad-blocker-events-to-google-analytics) - [ x-twitter ](https://twitter.com/intent/tweet?text=Send+Ad+Blocker+events+to+Google+Analytics%3A+https%3A%2F%2Fwww.richeyweb.com%2Fsoftware%2Fexamples%2Fad-block-reactor%2Fsend-ad-blocker-events-to-google-analytics) - [ linkedin ](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.richeyweb.com%2Fsoftware%2Fexamples%2Fad-block-reactor%2Fsend-ad-blocker-events-to-google-analytics&title=Send+Ad+Blocker+events+to+Google+Analytics&summary=A+good+way+to+learn+if+your+anti-adblock+messages...) - [ pinterest ](http://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.richeyweb.com%2Fsoftware%2Fexamples%2Fad-block-reactor%2Fsend-ad-blocker-events-to-google-analytics&media=https%3A%2F%2Fwww.richeyweb.com%2Fimages%2Farticles%2Fabr-analytics%2FScreenshot_from_20180427_003947.png&description=Send+Ad+Blocker+events+to+Google+Analytics) [ Previous article: Thank you for disabling your ad blocker (Bootstrap version) Thank you for disabling your ad blocker (Bootstrap version) ](/software/examples/ad-block-reactor/thank-you-for-disabling-your-ad-blocker-bootstrap-version) ##### We Value Your Privacy We use cookies to enhance your experience and for traffic analysis. By continuing to visit this site you agree to our use of cookies. [Privacy Policy](/privacy-policy) Details ###### Google Tag Manager Items - Ad Storage - Ad User Data - Ad Personalization - Analytics Storage - Functionality Storage - Personalization Storage - Security Storage Decline Accept ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://www.richeyweb.com/#organization","name":"RicheyWeb","url":"https://www.richeyweb.com/","logo":{"@type":"ImageObject","url":"https://www.richeyweb.com/images/logo/richeyweb.svg","contentUrl":"https://www.richeyweb.com/images/logo/richeyweb.svg","width":{"@type":"QuantitativeValue","value":38,"unitCode":"PX"},"height":{"@type":"QuantitativeValue","value":38,"unitCode":"PX"},"@id":"https://www.richeyweb.com/#logo"},"image":{"@id":"https://www.richeyweb.com/#logo"},"sameAs":["https://x.com/ComRicheyweb","https://www.facebook.com/RicheyWebDev/","https://www.youtube.com/channel/UCxnVG8BwOvQRO7hVqNX7T2g","https://community.joomla.org/service-providers-directory/listings/115:richeyweb.html"],"description":"RicheyWeb is a custom software developer specializing in Joomla extensions.","ContactPoint":[{"@type":"ContactPoint","url":"https://www.richeyweb.com/contact-us","telephone":"903-873-8460","contactType":"Owner/Administrator","areaServed":["United States",{"@type":"Country","name":"United States","sameAs":["https://en.wikipedia.org/wiki/United_States","https://www.wikidata.org/wiki/Q30","https://g.co/kg/m/09c7w0"]},"European Union",{"@type":"AdministrativeArea","name":"European Union","sameAs":["https://en.wikipedia.org/wiki/European_Union","https://www.wikidata.org/wiki/Q458","https://g.co/kg/m/0_6t_z8"]},"United Kingdom",{"@type":"Country","name":"United Kingdom","sameAs":["https://en.wikipedia.org/wiki/United_Kingdom","https://www.wikidata.org/wiki/Q145","https://g.co/kg/m/07ssc"]},"Australia",{"@type":"Country","name":"Australia","sameAs":["https://en.wikipedia.org/wiki/Australia","https://www.wikidata.org/wiki/Q408","https://g.co/kg/m/0chghy"]},"Canada",{"@type":"Country","name":"Canada","sameAs":["https://en.wikipedia.org/wiki/Canada","https://www.wikidata.org/wiki/Q16","https://g.co/kg/m/0d060g"]},"Russia",{"@type":"Country","name":"Russia","sameAs":["https://en.wikipedia.org/wiki/Russia","https://www.wikidata.org/wiki/Q159","https://g.co/kg/m/06bnz"]},"China",{"@type":"Country","name":"China","sameAs":["https://en.wikipedia.org/wiki/China","https://www.wikidata.org/wiki/Q148","https://g.co/kg/m/0d05w3"]}],"availableLanguage":"en"},{"@type":"ContactPoint","url":"https://www.richeyweb.com/bugs","telephone":"903-873-8460","contactType":"Technical Support","areaServed":["United States",{"@type":"Country","name":"United States","sameAs":["https://en.wikipedia.org/wiki/United_States","https://www.wikidata.org/wiki/Q30","https://g.co/kg/m/09c7w0"]},"European Union",{"@type":"AdministrativeArea","name":"European Union","sameAs":["https://en.wikipedia.org/wiki/European_Union","https://www.wikidata.org/wiki/Q458","https://g.co/kg/m/0_6t_z8"]},"United Kingdom",{"@type":"Country","name":"United Kingdom","sameAs":["https://en.wikipedia.org/wiki/United_Kingdom","https://www.wikidata.org/wiki/Q145","https://g.co/kg/m/07ssc"]},"Australia",{"@type":"Country","name":"Australia","sameAs":["https://en.wikipedia.org/wiki/Australia","https://www.wikidata.org/wiki/Q408","https://g.co/kg/m/0chghy"]},"Canada",{"@type":"Country","name":"Canada","sameAs":["https://en.wikipedia.org/wiki/Canada","https://www.wikidata.org/wiki/Q16","https://g.co/kg/m/0d060g"]},"Russia",{"@type":"Country","name":"Russia","sameAs":["https://en.wikipedia.org/wiki/Russia","https://www.wikidata.org/wiki/Q159","https://g.co/kg/m/06bnz"]},"China",{"@type":"Country","name":"China","sameAs":["https://en.wikipedia.org/wiki/China","https://www.wikidata.org/wiki/Q148","https://g.co/kg/m/0d05w3"]}],"availableLanguage":"en"}],"knowsAbout":["Computer programming",{"@type":"Thing","name":"Computer programming","sameAs":["https://en.wikipedia.org/wiki/Computer_programming","https://www.wikidata.org/wiki/Q80006","https://g.co/kg/m/01mf_"]},"PHP",{"@type":"Thing","name":"PHP","sameAs":["https://en.wikipedia.org/wiki/PHP","https://www.wikidata.org/wiki/Q59","https://g.co/kg/m/060kv"]},"JavaScript",{"@type":"Thing","name":"JavaScript","sameAs":["https://en.wikipedia.org/wiki/JavaScript","https://www.wikidata.org/wiki/Q2005","https://g.co/kg/m/02p97"]},"arduino","Computer forensics",{"@type":"Thing","name":"Computer forensics","sameAs":["https://en.wikipedia.org/wiki/Computer_forensics","https://www.wikidata.org/wiki/Q878553","https://g.co/kg/m/02wxbd"]},"White hat",{"@type":"Thing","name":"White hat","sameAs":["https://en.wikipedia.org/wiki/White_hat_(computer_security)","https://www.wikidata.org/wiki/Q7995625","https://g.co/kg/m/03ns_5"]},"Search engine optimization",{"@type":"Thing","name":"Search engine optimization","sameAs":["https://en.wikipedia.org/wiki/Search_engine_optimization","https://www.wikidata.org/wiki/Q180711","https://g.co/kg/m/019qb_"]},"Search engine marketing",{"@type":"Thing","name":"Search engine marketing","sameAs":["https://en.wikipedia.org/wiki/Search_engine_marketing","https://www.wikidata.org/wiki/Q846132","https://g.co/kg/m/06mw8r"]},"Digital marketing",{"@type":"Thing","name":"Digital marketing","sameAs":["https://en.wikipedia.org/wiki/Digital_marketing","https://www.wikidata.org/wiki/Q1323528","https://g.co/kg/g/122hcnps"]},"Web hosting service",{"@type":"Thing","name":"Web hosting service","sameAs":["https://en.wikipedia.org/wiki/Web_hosting_service","https://www.wikidata.org/wiki/Q5892272","https://g.co/kg/m/014pz4"]},"Email hosting service",{"@type":"Thing","name":"Email hosting service","sameAs":["https://en.wikipedia.org/wiki/Email_hosting_service","https://www.wikidata.org/wiki/Q5368818","https://g.co/kg/m/09w60m"]},"Internet hosting service",{"@type":"Thing","name":"Internet hosting service","sameAs":["https://en.wikipedia.org/wiki/Internet_hosting_service","https://www.wikidata.org/wiki/Q1210425","https://g.co/kg/m/09w5yw"]},"Virtual hosting",{"@type":"Thing","name":"Virtual hosting","sameAs":["https://en.wikipedia.org/wiki/Virtual_hosting","https://www.wikidata.org/wiki/Q588365","https://g.co/kg/m/024mvh"]},"Web performance",{"@type":"Thing","name":"Web performance","sameAs":["https://en.wikipedia.org/wiki/Web_performance","https://www.wikidata.org/wiki/Q7978612","https://g.co/kg/m/0gfj3f1"]},"Web content management system",{"@type":"Thing","name":"Web content management system","sameAs":["https://en.wikipedia.org/wiki/Web_content_management_system","https://www.wikidata.org/wiki/Q45211","https://g.co/kg/m/0615s2"]},"Content management system",{"@type":"Thing","name":"Content management system","sameAs":["https://en.wikipedia.org/wiki/Content_management_system","https://www.wikidata.org/wiki/Q131093","https://g.co/kg/m/0k23c"]},"General Data Protection Regulation",{"@type":"Thing","name":"General Data Protection Regulation","sameAs":["https://en.wikipedia.org/wiki/General_Data_Protection_Regulation","https://www.wikidata.org/wiki/Q1172506","https://g.co/kg/m/0pk_7xs"]},"SERP",{"@type":"Thing","name":"SERP","sameAs":["https://en.wikipedia.org/wiki/SERP","https://www.wikidata.org/wiki/Q2205811","https://g.co/kg/g/11c5szp7kc"]},"Artificial intelligence",{"@type":"Thing","name":"Artificial intelligence","sameAs":["https://en.wikipedia.org/wiki/Artificial_intelligence","https://www.wikidata.org/wiki/Q11660","https://g.co/kg/m/0mkz"]},"Prompt engineering",{"@type":"Thing","name":"Prompt engineering","sameAs":["https://en.wikipedia.org/wiki/Prompt_engineering","https://www.wikidata.org/wiki/Q108941486","https://g.co/kg/g/11p6kpgt_n"]},"E-learning",{"@type":"Thing","name":"E-learning","sameAs":["https://en.wikipedia.org/wiki/E-learning_(theory)","https://www.wikidata.org/wiki/Q182250","https://g.co/kg/g/122czm1f"]},"Sharable Content Object Reference Model",{"@type":"Thing","name":"Sharable Content Object Reference Model","sameAs":["https://en.wikipedia.org/wiki/Sharable_Content_Object_Reference_Model","https://www.wikidata.org/wiki/Q827811","https://g.co/kg/m/06_40"]},"Experience API",{"@type":"Thing","name":"Experience API","sameAs":["https://en.wikipedia.org/wiki/Experience_API","https://www.wikidata.org/wiki/Q7807728","https://g.co/kg/g/1yw9ktxr8"]},"Joomla",{"@type":"Thing","name":"Joomla","sameAs":["https://en.wikipedia.org/wiki/Joomla","https://www.wikidata.org/wiki/Q13167","https://g.co/kg/m/07qb81"]},"Nginx",{"@type":"Thing","name":"Nginx","sameAs":["https://en.wikipedia.org/wiki/Nginx","https://www.wikidata.org/wiki/Q306144","https://g.co/kg/m/02qft91"]},"MySQL",{"@type":"Thing","name":"MySQL","sameAs":["https://en.wikipedia.org/wiki/MySQL","https://www.wikidata.org/wiki/Q850","https://g.co/kg/m/04y3k"]}],"areaServed":["United States",{"@type":"Country","name":"United States","sameAs":["https://en.wikipedia.org/wiki/United_States","https://www.wikidata.org/wiki/Q30","https://g.co/kg/m/09c7w0"]},"European Union",{"@type":"AdministrativeArea","name":"European Union","sameAs":["https://en.wikipedia.org/wiki/European_Union","https://www.wikidata.org/wiki/Q458","https://g.co/kg/m/0_6t_z8"]},"United Kingdom",{"@type":"Country","name":"United Kingdom","sameAs":["https://en.wikipedia.org/wiki/United_Kingdom","https://www.wikidata.org/wiki/Q145","https://g.co/kg/m/07ssc"]},"Australia",{"@type":"Country","name":"Australia","sameAs":["https://en.wikipedia.org/wiki/Australia","https://www.wikidata.org/wiki/Q408","https://g.co/kg/m/0chghy"]},"Canada",{"@type":"Country","name":"Canada","sameAs":["https://en.wikipedia.org/wiki/Canada","https://www.wikidata.org/wiki/Q16","https://g.co/kg/m/0d060g"]},"Russia",{"@type":"Country","name":"Russia","sameAs":["https://en.wikipedia.org/wiki/Russia","https://www.wikidata.org/wiki/Q159","https://g.co/kg/m/06bnz"]},"China",{"@type":"Country","name":"China","sameAs":["https://en.wikipedia.org/wiki/China","https://www.wikidata.org/wiki/Q148","https://g.co/kg/m/0d05w3"]}],"memberOf":["Mensa International",{"@type":"Organization","name":"Mensa International","sameAs":["https://en.wikipedia.org/wiki/Mensa_International","https://www.wikidata.org/wiki/Q184194","https://g.co/kg/m/0140pf"]},"National Rifle Association",{"@type":"Organization","name":"National Rifle Association","sameAs":["https://en.wikipedia.org/wiki/National_Rifle_Association","https://www.wikidata.org/wiki/Q863259","https://g.co/kg/m/0j6f9"]},"CompTIA",{"@type":"Organization","name":"CompTIA","sameAs":["https://en.wikipedia.org/wiki/CompTIA","https://www.wikidata.org/wiki/Q597534","https://g.co/kg/m/040shq"]},"ISFCE LLC",{"@type":"Organization","name":"ISFCE LLC","sameAs":["https://isfce.com","https://g.co/kg/g/11wxm5r0rg"]}],"hasCredential":[{"@type":"EducationalOccupationalCredential","name":"Joomla 3 Certified Administrator","credentialCategory":"Certification","description":"Administrator Exam is the first available Joomla! certification exam","recognizedBy":{"@type":"Organization","name":"Open Source Matters, Inc.","sameAs":["https://en.wikipedia.org/wiki/Open_Source_Matters,_Inc.","https://g.co/kg/g/11f00wvjhz"]},"url":"https://certification.joomla.org/certified-user-directory/michael-richey","about":["Content management system",{"@type":"Thing","name":"Content management system","sameAs":["https://en.wikipedia.org/wiki/Content_management_system","https://www.wikidata.org/wiki/Q131093","https://g.co/kg/m/0k23c"]},"Web content management system",{"@type":"Thing","name":"Web content management system","sameAs":["https://en.wikipedia.org/wiki/Web_content_management_system","https://www.wikidata.org/wiki/Q45211","https://g.co/kg/m/0615s2"]},"Joomla",{"@type":"Thing","name":"Joomla","sameAs":["https://en.wikipedia.org/wiki/Joomla","https://www.wikidata.org/wiki/Q13167","https://g.co/kg/m/07qb81"]}],"educationalLevel":"expert","image":{"@type":"ImageObject","url":"https://www.richeyweb.com/images/contact/badge.webp","contentUrl":"https://www.richeyweb.com/images/contact/badge.webp","width":{"@type":"QuantitativeValue","value":300,"unitCode":"PX"},"height":{"@type":"QuantitativeValue","value":86,"unitCode":"PX"},"caption":"Joomla 3 Certified Administrator"}},{"@type":"EducationalOccupationalCredential","name":"Certified Computer Examiner","credentialCategory":"Certification","description":"Internationally recognized computer forensics certifiecation","recognizedBy":{"@type":"Organization","name":"ISFCE LLC","sameAs":["https://en.wikipedia.org/wiki/ISFCE_LLC","https://g.co/kg/g/11wxm5r0rg"]},"url":"https://isfce.com/","about":["Digital forensics",{"@type":"Thing","name":"Digital forensics","sameAs":["https://en.wikipedia.org/wiki/Digital_forensics","https://www.wikidata.org/wiki/Q3246940","https://g.co/kg/m/0cnxzfx"]},"Computer forensics",{"@type":"Thing","name":"Computer forensics","sameAs":["https://en.wikipedia.org/wiki/Computer_forensics","https://www.wikidata.org/wiki/Q878553","https://g.co/kg/m/02wxbd"]},"Mobile device forensics",{"@type":"Thing","name":"Mobile device forensics","sameAs":["https://en.wikipedia.org/wiki/Mobile_device_forensics","https://www.wikidata.org/wiki/Q6887097","https://g.co/kg/m/06zp3tp"]},"Network forensics",{"@type":"Thing","name":"Network forensics","sameAs":["https://en.wikipedia.org/wiki/Network_forensics","https://www.wikidata.org/wiki/Q7001032","https://g.co/kg/m/05pb280"]},"Database forensics",{"@type":"Thing","name":"Database forensics","sameAs":["https://en.wikipedia.org/wiki/Database_forensics","https://www.wikidata.org/wiki/Q5227405","https://g.co/kg/m/0cgqsy"]}],"educationalLevel":"expert","image":{"@type":"ImageObject","url":"https://www.richeyweb.com/images/contact/isfce-cce.webp","contentUrl":"https://www.richeyweb.com/images/contact/isfce-cce.webp","width":{"@type":"QuantitativeValue","value":150,"unitCode":"PX"},"height":{"@type":"QuantitativeValue","value":150,"unitCode":"PX"},"caption":"Certified Computer Examiner"}}],"hasOfferCatalog":{"@type":"OfferCatalog","name":"Web Services","itemListElement":[{"@type":"Offer","itemOffered":{"@type":"Service","name":"Hosting"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Development"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Search Engine Optimization"}}]}},{"@type":"WebSite","@id":"https://www.richeyweb.com/#website","url":"https://www.richeyweb.com/","name":"RicheyWeb","publisher":{"@id":"https://www.richeyweb.com/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.richeyweb.com/search?q={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string","valueMaxLength":256,"valueMinLength":2,"valuePattern":"^[A-Za-z0-9\\s]+$"}},"creator":{"@id":"https://www.richeyweb.com/#organization"},"copyrightHolder":{"@id":"https://www.richeyweb.com/#organization"}},{"@type":"WebPage","@id":"https://www.richeyweb.com/software/examples/ad-block-reactor/send-ad-blocker-events-to-google-analytics#webpage","url":"https://www.richeyweb.com/software/examples/ad-block-reactor/send-ad-blocker-events-to-google-analytics","name":"Send Ad Blocker events to Google Analytics","description":"A good way to learn if your anti-adblock messages are working is to track the adblock status in Google Analytics.","isPartOf":{"@id":"https://www.richeyweb.com/#website"},"about":{"@id":"https://www.richeyweb.com/#organization"},"inLanguage":"en-GB"},{"@type":"Article","@id":"https://www.richeyweb.com/software/examples/ad-block-reactor/send-ad-blocker-events-to-google-analytics#article","name":"Send Ad Blocker events to Google Analytics","headline":"Send Ad Blocker events to Google Analytics","inLanguage":"en-GB","isPartOf":{"@id":"https://www.richeyweb.com/software/examples/ad-block-reactor/send-ad-blocker-events-to-google-analytics#webpage"},"publisher":{"@id":"https://www.richeyweb.com/#organization"},"description":"A good way to learn if your anti-adblock messages are working is to track the adblock status in Google Analytics.","datePublished":"2025-01-17T00:00:00+00:00","dateModified":"2025-01-17T00:00:00+00:00","author":{"@type":"Person","name":"Michael Richey","url":"https://www.richeyweb.com/contact-us","@id":"https://www.richeyweb.com/contact-us#person"},"articleSection":"Ad Block Reactor","url":"https://www.richeyweb.com/software/examples/ad-block-reactor/send-ad-blocker-events-to-google-analytics"}]} ```