# Examples
## Amazon Content Tag Usage
- Extension Page: [Content - Amazon Product Advertising API](/software/joomla/plugins/content-amazon-product-advertising-api)
The [Content - Amazon Product Advertising API](/software/joomla/plugins/content-amazon-product-advertising-api) plugin uses content tags to fetch Amazon products and create the embeds on your site. In this document, we'll explore the options offered by the plugin tag.
## Assumptions
For this document, we're going to assume that you have already created an Amazon Associates account, and that you have been admitted into the Product Advertising API program and have obtained your API keys.
The second assumption is that you have configured the plugin, picked your button style, and chosen your default template (having chosen "default").
## The Basic Tag
```
{amazon asin=XXX}
```
### Available Parameters
- asin:
- This parameter is required.
- Can accept either ASIN or ISBN - you'll need to find it in the page.
- You can create this Bookmarklet to get the ASIN or ISBN automatically.
- javascript:(function(){window.alert(JSON.parse(document.getElementById('rufus-view-context').value).asin)})()
- Create a bookmark in your browser, and paste the above script as the URL. Click it on an Amazon product page, and you will be presented with the ASIN or ISBN.
- template:
- Choose from the 3 built-in templates:
- default
- horizontal
- overlay
## ASIN or ISBN
Let's say you're a Sun Tzu fan, and you're reviewing your favorite of his books.
Using the bookmarklet, or your superior detective skills, you determine the the Amazon page for this book uses this ISBN: 9388369696
For this basic usage example, we're going to let the system utilize the default template.
### Your content tag should look like this:
```
{amazon asin=9388369696}
```
### The default template result should look like this:
[  ](https://www.amazon.com/dp/9388369696?tag=richeyweb0a-20)##### [The Art of War (Deluxe Hardbound Edition) (Fingerprint! Classics)](https://www.amazon.com/dp/9388369696?tag=richeyweb0a-20)
The Art of War by Sun Tzu is one of the most influential works ever written on strategy, leadership, warfare, and decision-making. Composed in ancient China, this timeless classic presents concise principles for understanding conflict, evaluating opponents, planning effectively, and achieving objectives through intelligence, preparation, and disciplined action.Rather than focusing only on battlefield tactics, The Art of War explores how careful observation, adaptability, timing, deception, and strategic thinking can determine success before conflict begins. Sun Tzu emphasizes the importance of knowing both yourself and your opponent, choosing battles wisely, using resources efficiently, and seeking victory with the least unnecessary struggle.Its teachings extend far beyond military history, making the book highly relevant to business strategy, leadership, negotiation, competitive strategy, conflict resolution, and personal development. Through direct and memorable insights, Sun Tzu encourages readers to replace impulsive action with foresight, understand changing circumstances, and use intelligence and positioning to gain an advantage.Concise, practical, and deeply thought-provoking, The Art of War remains an enduring strategy and leadership classic for executives, entrepreneurs, students, military history readers, and anyone interested in strategic thinking. Its lessons on planning, adaptability, discipline, influence, competition, and self-knowledge continue to shape approaches to leadership and decision-making across the modern world.Why should readers pick this book?A Timeless Strategy Classic: Discover Sun Tzu's influential principles on planning, leadership, competition, warfare, and achieving success through intelligent strategy.Lessons Beyond the Battlefield: Apply enduring ideas about negotiation, decision-making, adaptability, timing, influence, and conflict resolution to business and everyday challenges.Essential Reading for Strategic Thinkers: Ideal for leaders, entrepreneurs, professionals, students, military history enthusiasts, and readers interested in personal development and competitive strategy.Key ThemesStrategy & Planning: Learn how preparation, careful analysis, positioning, and foresight can create advantages before action is taken.Adaptability & Deception: Explore the importance of responding to changing conditions, understanding perception, and keeping opponents uncertain.Leadership & Self-Knowledge: Examine discipline, judgment, confidence, and the value of understanding both your own strengths and those of your opponent. Read more
[ View on Amazon ](https://www.amazon.com/dp/9388369696?tag=richeyweb0a-20)
## Different templates:
### Content Tag with template=horizontal
New product: 9354407269 - Meditations by Marcus Aurelius
```
{amazon asin=9354407269 template=horizontal}
```
### template=horizontal Output
[  ](https://www.amazon.com/dp/9354407269?tag=richeyweb0a-20)
##### [Meditations (Deluxe Hardbound Edition)](https://www.amazon.com/dp/9354407269?tag=richeyweb0a-20)
A classic of wisdom. A compass for the soul.Step into the mind of a Roman emperor and Stoic sage. Meditations is more than just a philosophical text; it's a powerful guide to living with purpose, courage, and grace. Penned as private reflections, Marcus Aurelius’s words continue to echo across centuries, offering timeless insights into the human condition.Whether you're facing everyday struggles or seeking deeper meaning, this enduring masterpiece speaks directly to the heart and mind, guiding you toward inner strength, clarity, and peace.Why You’ll Love This BookTimeless Wisdom, Everyday Relevance: Discover ancient Stoic principles that still resonate in today’s fast-paced world.Resilience and Inner Peace: Learn how to stay grounded amidst chaos and cultivate calm through self-discipline and perspective.Mindfulness and Self-Reflection: Explore the art of introspection and conscious living to create a life of balance and meaning.A Lifelong Companion: Each passage offers fresh insights with every read, making it a trusted guide through life’s many seasons.Ideal for Seekers and Thinkers: A must-read for anyone on the path of self-discovery, personal growth, or spiritual exploration. Read more
[ View on Amazon ](https://www.amazon.com/dp/9354407269?tag=richeyweb0a-20)
### Content Tag with template=overlay
New product: 9388144295 - The Iliad & the Odyssey by Homer
```
{amazon asin=9388144295 template=horizontal}
```
### template=overlay Output
##### [HOMER: The Iliad & the Odyssey (Deluxe Hardbound Edition)](https://www.amazon.com/dp/9388144295?tag=richeyweb0a-20)
[ View on Amazon ](https://www.amazon.com/dp/9388144295?tag=richeyweb0a-20)
## Scaling To Fit!
These outputs are designed with Bootstrap 5 classes. They scale to fit their container. Here are 3 col-lg-4 divs:
[  ](https://www.amazon.com/dp/B08226VQNT?tag=richeyweb0a-20)##### [Fart Ninja Funny T-Shirt](https://www.amazon.com/dp/B08226VQNT?tag=richeyweb0a-20)
this uses AUI list/listitem elements in desktop
Fabric type Solid Colors: 100% Cotton; Heather Grey: 90% Cotton, 10% Polyester; All Other Heathers: 50% Cotton, 50% Polyester; OR: 65% Polyester, 35% Cotton; OR: 60% Cotton, 40% Polyester Care instructions Machine Wash Origin Imported Closure type Pull On
this is where AUI list/listitem elements in desktop ends
Fart Ninja - Silent but deadly. Funny farting humor design. He creeps, no sound heard, a smelly pong emanates slaying his victims nasal passages and he's gone. He's fart ninja. Although in reality, could be your mom, dad, brother or sister. Lightweight, Classic fit, Double-needle sleeve and bottom hem
[ View on Amazon ](https://www.amazon.com/dp/B08226VQNT?tag=richeyweb0a-20)
[  ](https://www.amazon.com/dp/B08NVQP5J4?tag=richeyweb0a-20)##### [Fart Present for Dad - I am One Fart Away from a Disaster T-Shirt](https://www.amazon.com/dp/B08NVQP5J4?tag=richeyweb0a-20)
this uses AUI list/listitem elements in desktop
Fabric type Solid Colors: 100% Cotton; Heather Grey: 90% Cotton, 10% Polyester; All Other Heathers: 50% Cotton, 50% Polyester; OR: 65% Polyester, 35% Cotton; OR: 60% Cotton, 40% Polyester Care instructions Machine Wash Origin Imported Closure type Pull On
this is where AUI list/listitem elements in desktop ends
This hilarious and offensive fart design "I am One Fart Away from a Disaster" is perfect for anyone who loves a good laugh. Makes an ideal present for your husband, dad, or friend. So don't wait any longer, grab yours today! Lightweight, Classic fit, Double-needle sleeve and bottom hem
[ View on Amazon ](https://www.amazon.com/dp/B08NVQP5J4?tag=richeyweb0a-20)
[  ](https://www.amazon.com/dp/B083HFRYWB?tag=richeyweb0a-20)##### [I Didn't Fart My Butt Blew You A Kiss Unicorn Funny Gift T-Shirt](https://www.amazon.com/dp/B083HFRYWB?tag=richeyweb0a-20)
this uses AUI list/listitem elements in desktop
Fabric type Solid Colors: 100% Cotton; Heather Grey: 90% Cotton, 10% Polyester; All Other Heathers: 50% Cotton, 50% Polyester; OR: 65% Polyester, 35% Cotton; OR: 60% Cotton, 40% Polyester Care instructions Machine Wash Origin Imported Closure type Pull On
this is where AUI list/listitem elements in desktop ends
This I Didn't Fart My Butt Blew You A Kiss with unicorn design is a great gift for those who love unicorns and like making jokes about unicorns, this outfit could be a special gift for birthday or a date or any personal celebration for unicorn lovers. I Didn't Fart My Butt Blew You A Kiss Unicorn Gift Funny For Men Women Kids. Grab It for your mom or dad or brother or sister or husband or wife or boyfriend or girlfriend or a very special friend, also you can grab It for yourself! Lightweight, Classic fit, Double-needle sleeve and bottom hem
[ View on Amazon ](https://www.amazon.com/dp/B083HFRYWB?tag=richeyweb0a-20)
### You've seen the rest of the site, the memes, the jokes. You knew this was coming.
- [ email ](mailto:?subject=Amazon+Content+Tag+Usage&body=https%3A%2F%2Fwww.richeyweb.com%2Fsoftware%2Fexamples%2Famazon-product-advertising-api%2Famazon-content-tag-usage)
- [ facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.richeyweb.com%2Fsoftware%2Fexamples%2Famazon-product-advertising-api%2Famazon-content-tag-usage)
- [ x-twitter ](https://twitter.com/intent/tweet?text=Amazon+Content+Tag+Usage%3A+https%3A%2F%2Fwww.richeyweb.com%2Fsoftware%2Fexamples%2Famazon-product-advertising-api%2Famazon-content-tag-usage)
- [ linkedin ](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.richeyweb.com%2Fsoftware%2Fexamples%2Famazon-product-advertising-api%2Famazon-content-tag-usage&title=Amazon+Content+Tag+Usage&summary=The+Content+-+Amazon+Product+Advertising+API+plugi...)
- [ pinterest ](http://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.richeyweb.com%2Fsoftware%2Fexamples%2Famazon-product-advertising-api%2Famazon-content-tag-usage&media=https%3A%2F%2Fimages-na.ssl-images-amazon.com%2Fimages%2FI%2F51mGH52UtDL.jpg&description=Amazon+Content+Tag+Usage)
[ Previous article: Custom Amazon Embeds Templates Custom Amazon Embeds Templates ](/software/examples/amazon-product-advertising-api/custom-amazon-embeds-templates)
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Details
###### Google Tag Manager Items
- Ad Storage
- Ad User Data
- Ad Personalization
- Analytics Storage
- Functionality Storage
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Decline Accept
```json
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