Search Engine Optimization
White-Hat SEOs Build Right and Rank Forever
Search Engine Optimization can either be a mysterious black box or an open book. It really depends on your perspective. In some ways, black-hat SEOs are to be admired, but in many more ways they should be treated with skepticism. You don't get something for nothing, there is always a cost.
White-hat SEOs pay the cost in advance with research.
Black-hat SEOs pay it in the future with your reputation.
Black-Hat Failure is Long-Term
There is no long-term success in gaming the system. Black-hats chase short-term spikes with tactics that vanish the moment algorithms tighten. They rarely stick around to witness the fallout.
White-Hat Success is a Recipe
We don't gamble with your brand. The search engines publish the recipe, we follow it to the letter. The result is authority that compounds, traffic that endures, and rankings that survive every algorithm shift.
Quality Content
Entity-rich, exhaustively clear; content that simply knows the topic best.
Technical SEO
Specs to the letter, silos pixel-perfect; structure that obeys every rule.
Backlink Curation
Contextual, editorial, exact; links that fit like they were always there.
The 3 Pillars of Our SEO Philosophy
The Hypothesis
As artificial intelligence increasingly crawls and indexes web content for training data and retrieval systems, the question arises: could we make our content more accessible to AI by offering it in cleaner formats? This article documents an ongoing experiment at RicheyWeb.com to test whether providing Markdown alternates of web pages—advertised through standard HTTP Link headers—improves AI content ingestion.
Read more: Markdown Alternates Experiment: AI-Friendly Web Content